Advocacy Planning: Your 10-Step Plan

This sample plan will guide you through completing the 10-step process.

  1. Advocacy Challenge: To convince the school board to provide adequate time for social studies instruction and professional development.
  2. Key Audiences:
    1. School Board Members (primary)
    2. People who support the school board members (secondary)
    3. School staff (secondary)
    4. Other elected leaders (secondary)
    5. State Legislature, Congress and the Media
    1. Read past Board meeting minutes
    2. Review past election materials for comments on social studies
    3. Read newspaper coverage of Board meetings
    4. Hold individual interviews with Board members
    1. Interviews (based on what is discovered, new audiences may be added. For example, if members of the Board indicate that they only listen to recommendations from the superintendent then he/she is added to your audience list.)
    2. E-mail or regular mail.
    1. Each Board member will be given a copy of NCSS's curriculum standard strands and performance expectations.
    2. An article on the value of social studies will be published in the state school board association journal.
    3. Eighty percent of the Board will attend a seminar conducted by local social studies educators.
    4. Eighty percent of the Board will attend a social studies class in a local school.
    5. Bring the state social studies specialist to meet with the school board.
    1. Social studies education is more important than ever.
    2. Social studies education prepares students for college, career, and civic life.
    3. Social studies holds our society together.
    1. Prepare a cover letter and send a copy of the NCSS curriculum standard strands and performance expectations.
    2. Make a follow up phone call to assure it was received.
    3. Submit an article to the state school boards association.
    4. Deliver an invitation (written or verbal) to the conference.
    5. Develop a plan with the schools to have board members observe a social studies classroom.
    6. Deliver an invitation (written or verbal) to participate in the observation.
    1. Time to compose and disseminate the letters.
    2. Postage.
    1. Indicate completion time for each activity.
    1. Is article published?
    2. Do they express an interest in the NCSS curriculum standards?
    3. Do they go on the observation?
    4. The vote.